Cookie policy

This Cookie Policy explains what cookies and similar technologies Blue Barn Creative, LLC uses on bluebarncreative.com, why we use them, and how you can control them. It supplements our Privacy Policy.

What are cookies?

Cookies are small text files placed on your device when you visit a website. They help the site remember your actions and preferences, measure performance, and (in the case of advertising cookies) personalize the ads you see on other sites. We also use similar technologies — pixels, tags, local storage, and scripts — which we refer to collectively as "cookies" in this policy.

Categories of cookies we use

Strictly necessary

Required for the site to function. These include security cookies, load balancing, and basic preference storage. They cannot be disabled.

Analytics

Help us understand how visitors find and use our site so we can improve it. We use:

• Google Analytics 4 (cookies starting with _ga) — measures traffic, pages viewed, and visitor behavior. Data is sent to Google.
• Vercel Analytics — privacy-first traffic analytics from our hosting provider. No third-party cookies are set.

Session replay and heatmaps

Microsoft Clarity (cookies including _clck and _clsk) records how visitors interact with individual pages — mouse movement, clicks, scroll depth, and rage or dead clicks — and plays those sessions back to us alongside aggregate heatmaps. We use it to find parts of the site that confuse people.

Clarity masks the contents of text input fields by default, so information you type into a form is not captured in the recording. What is captured is which pages you viewed and how you moved through them. Data is sent to Microsoft; recordings are retained for 30 days and heatmaps for 9 months. Clarity stops recording when your browser sends a Do Not Track signal, and you can manage Microsoft's use of your data from the Microsoft privacy dashboard.

Advertising and measurement

Help us measure the effectiveness of our advertising campaigns and show you relevant Blue Barn ads on other websites you visit. We use:

• Google Tag Manager — loads and manages the tracking tags below.
• Google Ads conversion tracking — measures actions you take after clicking one of our ads (for example, submitting a contact form).
• Google Ads remarketing / DoubleClick (cookies on googleads.g.doubleclick.net, googleadservices.com, and google.com) — allows us to show ads to people who have visited our site previously.
• Meta Pixel (Facebook and Instagram, cookies including _fbp) — measures conversions from our Meta ads and lets us show ads to people who have visited the site.
• Microsoft Advertising UET tag (Bing, cookies including _uetsid and _uetvid) — measures conversions from our Microsoft Advertising campaigns and supports remarketing.
• Reddit Pixel — measures conversions from our Reddit ad campaigns.

Third-party embeds

Pages that embed Vimeo videos or Typeform forms may set cookies from those services to deliver and personalize their content. We do not control those cookies.

How to control cookies

You can control cookies in a few different ways:

• Browser settings. Every modern browser lets you block, delete, or be notified about cookies. Disabling cookies may break parts of the site.
• Google Analytics opt-out: tools.google.com/dlpage/gaoptout
• Google personalized ads opt-out: adssettings.google.com
• Meta ad preferences: facebook.com/adpreferences/ad_settings
• Microsoft ad and Clarity settings: account.microsoft.com/privacy/ad-settings
• Reddit privacy settings: reddit.com/settings/privacy
• Industry-wide ad opt-out: NAI and DAA.
• Global Privacy Control (GPC): If your browser sends a GPC signal, we treat it as an opt-out of sharing your information for cross-context behavioral advertising.

Changes to this policy

As we change the tools running on our site, we'll update this policy. The "Last Updated" date at the top reflects the most recent revision.

Questions

Email contact@bluebarncreative.com if you have questions about how we use cookies.