Insights & Ideas
The Blue Barn Blog
We think an educated customer is the best customer. Explore video production tips, case studies, and creative partnership stories.

Attention Is Not the Goal — It Is the Gateway
There is one thing every business is competing for, and it has nothing to do with price, product, or even brand. It's attention. And there is only so much of it to go around.
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CREATIVE PARTNERS: Liz McCarthy
"It truly felt like I had another partner in the project. Not that I was just working with some external vendor who was also rigid in their needs. I had someone who was helping me to navigate this as
Read more →The Power of Brand Videos
The Power of Brand Videos: Insights from Ryan Koral of Tell Studios. As storytellers and video creators, we believe in the incredible potential of brand videos to engage, inspire, and connect with aud
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Featured in Redfin Article
We love San Diego! It is known for its stunning coastline and perfect weather. It offers more than just beautiful beaches and sunshine, with hidden gems scattered throughout the city. There are countl
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CREATIVE PARTNERS: Jeff Reynolds
"Blue Barn has been an invaluable partner to Okapi, and mainly for this reason: we often come to projects with a firm grasp of what we want or need to accomplish... but we don’t always know the best
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The Power of Commercial Video Production: Top Reasons to Invest
Why Invest in Commercial Video Production? Commercial video production is a cornerstone of effective marketing. At Blue Barn Creative, we understand that video isn't just a medium—it's a powerful s
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CREATIVE PARTNERS: Charlene Schmitt
"I think you have to be super aligned with anyone that you're working with outside of your company. Aligned across the board. I feel that we're aligned with Blue Barn from a work ethic perspective,
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CREATIVE PARTNERS: Jeffrey Radaich
I know a lot of musicians, at all levels of success and exposure, and I know it’s a tough profession to truly “make it”. Many will try to take the “hobbyist to professional” approach. They have anothe
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CREATIVE PARTNERS: Lee Davidson
One of Blue Barn's best qualities is our client relations. Many of our clients have trusted us to produce their video marketing content for years and, in some cases, nearly a decade! So what is it ab
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TOP TEN TYPES OF VIDEOS FOR MARKETING
The Most Effective Types of Marketing Videos for Your Business With so many types of videos, it's best to understand the variety before beginning your next project. We're here to help! We have comp
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CASE STUDY: AGENCY WORK
CASE STUDY: Agency Partnerships Capturing the Magic PHOTO + VIDEO Hybrid Shoot Have you ever had to work with a team on the opposite side of the country? It can be a challenge, but it's also an oppor
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CREATIVE PARTNERS: Blair Badge
As Creative Manager at Blue Barn, one of my favorite parts of the job is building relationships, whether it’s with our talented crew members, vendors, actors, and, especially, our clients, I love gett
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HOW TO DESIGN EFFECTIVE VIDEOS
How To Design Effective Videos Sharing high-quality video content helps your business capture attention, build trust and engage prospective customers. Learn how to design compelling videos to tran
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